TY - GEN
T1 - Determinant factors to become a gig worker in an online course
AU - Alif, Ifa
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
N1 - Funding Information:
This research was supported by PUTI Proceeding grant "Energizing the Digital Platform through Gamification" (NKB- 857/UN2.RST/HKP.05.00/2020). We would like to express our gratitude to the Faculty of Computer Science and Directorate of Research and Community Engagement, Univ. Indonesia.
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/10/17
Y1 - 2020/10/17
N2 - As the trending learning system, online course has actualized the concept of gig economy. People can participate as a gig worker using these roles: a tutor, a teacher, and a content creator in an online course while the students are clients. Some problems have occurred as a relatively new business model in Indonesia, the gig economy did not offer stable and fixed employment, and most of gig workers had no education background. This research aimed to look for determinant factors that motivate people to become gig workers in an online course. This brought Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) as foundations. Relying on a quantitative approach in a questionnaire, eleven hypotheses were examined using Partial List Square-Structural Equation Modeling (PLS-SEM). 187 respondents took part to expose their perception about the candidate of determinant factors. Its result distinguished eight accepted hypotheses, while three others were rejected. This research captured the following variables as determinant factors with a positive relationship: social influence, the factors of benefit, personal interest, and economic value. In contrast, the perceived risk was a negative determinant factor.
AB - As the trending learning system, online course has actualized the concept of gig economy. People can participate as a gig worker using these roles: a tutor, a teacher, and a content creator in an online course while the students are clients. Some problems have occurred as a relatively new business model in Indonesia, the gig economy did not offer stable and fixed employment, and most of gig workers had no education background. This research aimed to look for determinant factors that motivate people to become gig workers in an online course. This brought Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) as foundations. Relying on a quantitative approach in a questionnaire, eleven hypotheses were examined using Partial List Square-Structural Equation Modeling (PLS-SEM). 187 respondents took part to expose their perception about the candidate of determinant factors. Its result distinguished eight accepted hypotheses, while three others were rejected. This research captured the following variables as determinant factors with a positive relationship: social influence, the factors of benefit, personal interest, and economic value. In contrast, the perceived risk was a negative determinant factor.
KW - Determinant factors
KW - Gig economy
KW - Gig worker
KW - Online Course
KW - Technology acceptance
UR - http://www.scopus.com/inward/record.url?scp=85099766420&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS51025.2020.9263168
DO - 10.1109/ICACSIS51025.2020.9263168
M3 - Conference contribution
AN - SCOPUS:85099766420
T3 - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
SP - 329
EP - 334
BT - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 12th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
Y2 - 17 October 2020 through 18 October 2020
ER -