Designing the prototype of personalized push notifications on E-commerce application with the user-centered design method

Nabilah Zhafira Viderisa, Harry Budi Santoso, R. Yugo Kartono Isal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

There are a lot of growing e-Commerce companies in Indonesia with their own application that has been used by millions of users. One of the important informational channels in e-Commerce application is push notifications, of which its sole purpose is to push and deliver information to its users. The problem is that only a limited number of customers open push notifications immediately upon receiving. This research was conducted to find the key factors that determine user's desires to open push notification and to improve user's experiences when receiving push notifications. User-Centered Design and a mixed-method approach were used on this research, utilizing surveys and contextual interviews for data collection. Tokopedia is one of e-Commerce companies in Indonesia. Tokopedia iOS application is used in this research as a case study as Tokopedia is one of the most used e-Commerce application in Indonesia. The research findings show that the key determining factors are contents of the push notifications and time and frequency of receipt. Based on the results, a prototype has been designed in a high-fidelity form and was subsequently evaluated using the Usability Testing method. The evaluation show that the task success rate of said prototype is 88.3 percent, and accordingly it could be the solution to this problems.

Original languageEnglish
Title of host publication2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages41-48
Number of pages8
ISBN (Electronic)9781728152929
DOIs
Publication statusPublished - Oct 2019
Event11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019 - Bali, Indonesia
Duration: 12 Oct 201913 Oct 2019

Publication series

Name2019 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019

Conference

Conference11th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2019
Country/TerritoryIndonesia
CityBali
Period12/10/1913/10/19

Keywords

  • E-Commerce
  • Push notification
  • Tokopedia
  • Usability evaluation

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