Research conducted by the management of TMR in 2017 obtain TMR visitor satisfaction index worth 72.8 indicate that the performance of TMR service is still not good so it needs to improve the quality of TMR visitor service in order to increase visitor satisfaction. This study aims to identify strategies to improve the quality of service visitors in accordance with the needs of visitors using TMR Factor Analysis, Kano Model, and Quality Function Deployement method. Factor Analysis shows there are five factors that influence visitor satisfaction that is conservation and demonstration, animal welfare, facility, information, and accessibility. The Kano Model shows 14 attributes included in the one-dimensional category, seven in the must-be category, four in the indifferent category, and one in the attractive category. Of these 26 service quality attributes generate technical requirements or strategies to meet the service attributes. The first level of House of Quality results 19 strategies to improve the quality of visitor services to meet the 26 service attributes that have been identified previously. According to the result of the study officer training is the most important strategy which can fulfill nine customer requirements.