Design thinking approach for product innovation design of educational toys

Ahmad A. Naufal, Amalia Suzianti

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The growth of gadgets' usage means that gadgets have become tools used in various daily activities by the society even among children. Gadgets have shifted the position of conventional toys as a major entertainment medium for most children, however gadgets have various negative effects on children. Conventional toys, in addition to being used as entertainment media, have a function as supporter of child development. This research is done by using design thinking approach to understand the problem and desire of children from a toy. Respondents will be grouped based on their interest in toys through observation and responses made at focus groups and interviews. The result of this study is an educational toy design that can meet the needs and desires of the users.

Original languageEnglish
Title of host publicationProceedings of the 2019 5th International Conference on E-Business and Mobile Commerce, ICEMC 2019
PublisherAssociation for Computing Machinery
Pages69-74
Number of pages6
ISBN (Electronic)9781450371827
DOIs
Publication statusPublished - 22 May 2019
Event5th International Conference on E-Business and Mobile Commerce, ICEMC 2019 - Taichung, Taiwan, Province of China
Duration: 22 May 201924 May 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on E-Business and Mobile Commerce, ICEMC 2019
CountryTaiwan, Province of China
CityTaichung
Period22/05/1924/05/19

Keywords

  • Child development
  • Customer journey map
  • Design thinking
  • Educational toys
  • Empathy mapping
  • Play pyramid
  • SCAMPER
  • Usability testing

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