@inproceedings{cdd108e12f3348aca226e1dbf0b4d8cf,
title = "Design thinking approach for product innovation design of educational toys",
abstract = "The growth of gadgets' usage means that gadgets have become tools used in various daily activities by the society even among children. Gadgets have shifted the position of conventional toys as a major entertainment medium for most children, however gadgets have various negative effects on children. Conventional toys, in addition to being used as entertainment media, have a function as supporter of child development. This research is done by using design thinking approach to understand the problem and desire of children from a toy. Respondents will be grouped based on their interest in toys through observation and responses made at focus groups and interviews. The result of this study is an educational toy design that can meet the needs and desires of the users.",
keywords = "Child development, Customer journey map, Design thinking, Educational toys, Empathy mapping, Play pyramid, SCAMPER, Usability testing",
author = "Naufal, {Ahmad A.} and Amalia Suzianti",
note = "Publisher Copyright: {\textcopyright} 2019 Association for Computing Machinery.; 5th International Conference on E-Business and Mobile Commerce, ICEMC 2019 ; Conference date: 22-05-2019 Through 24-05-2019",
year = "2019",
month = may,
day = "22",
doi = "10.1145/3332324.3332337",
language = "English",
series = "ACM International Conference Proceeding Series",
publisher = "Association for Computing Machinery",
pages = "69--74",
booktitle = "Proceedings of the 2019 5th International Conference on E-Business and Mobile Commerce, ICEMC 2019",
address = "United States",
}