Design of optimum commercial airline fare using a hybrid algorithm of AHP, DEMATEL-ANP and goal programming

Budi Sukoco, M. Dachyar, Farizal

Research output: Contribution to journalArticlepeer-review

Abstract

Designing airfare is a way to manage the competitiveness level and increase market share to enhance profitability. Implementation of a pricing strategy becomes very important for the airline since determining its airfare is known as a very complex process. This research aims to find the optimum airfare based on the schedule in the tourist-based destination during peak season by sequential method comprised of Analytical Hierarchy Process (AHP), Decision-Making Trial and Evaluation Laboratory-Analytic Network Process (D-ANP) and Goal Programming. The case study of this research applied to an Indonesian airline company.

Original languageEnglish
Pages (from-to)3571-3579
Number of pages9
JournalInternational Journal of Advanced Science and Technology
Volume29
Issue number7 Special Issue
Publication statusPublished - 14 Apr 2020

Keywords

  • Airline fare strategy
  • Analytical Hierarchy Process
  • D-ANP
  • Fare optimization
  • Goal Programming
  • Hybrid algorithm

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