Design of Effective Positioning and Form of Front-of-Pack Nutrition Labelling on Food Products Based on Eye-Tracking Method

D. A. Winarno, S. Link, E. Muslim, B. N. Moch

Research output: Contribution to journalConference articlepeer-review

Abstract

Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-Tracking. The results of questionnaire and eye-Tracking were compared and were validated using eye-Tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.

Original languageEnglish
Article number012008
JournalIOP Conference Series: Materials Science and Engineering
Volume1003
Issue number1
DOIs
Publication statusPublished - 28 Dec 2020
Event2nd International Conference on Industrial and Manufacturing Engineering, ICI and ME 2020 - Medan, Indonesia
Duration: 3 Sep 20204 Sep 2020

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