Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-Tracking. The results of questionnaire and eye-Tracking were compared and were validated using eye-Tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.
|Journal||IOP Conference Series: Materials Science and Engineering|
|Publication status||Published - 28 Dec 2020|
|Event||2nd International Conference on Industrial and Manufacturing Engineering, ICI and ME 2020 - Medan, Indonesia|
Duration: 3 Sept 2020 → 4 Sept 2020