TY - JOUR
T1 - Design of Effective Positioning and Form of Front-of-Pack Nutrition Labelling on Food Products Based on Eye-Tracking Method
AU - Winarno, D. A.
AU - Link, S.
AU - Muslim, E.
AU - Moch, B. N.
N1 - Funding Information:
This research was supported by Universitas Indonesia through grant of PUTI (Publikasi Terindeks Internasional) NKB 1156/UN2.RST/HKP.05.00/2020. All data collection was done in Ergonomics Centre and Human Factors Laboratory, Department of Industrial Engineering, Universitas Indonesia and all researchers are affiliated with Universitas Indonesia.
Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/12/28
Y1 - 2020/12/28
N2 - Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-Tracking. The results of questionnaire and eye-Tracking were compared and were validated using eye-Tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.
AB - Nowadays, Indonesian consumers are very lacking in attention to nutrition labels. This research focused on front-of-pack nutrition labelling. Based on a research conducted in US, Europe, Australia, and New Zealand, front-of-pack nutrition labels ease consumers to choose healthier food products. The objective of this research for the food manufacturers is as a recommendation of effective front-of-pack nutrition labelling, and for the consumers as a consideration to choose proper and healthier products. This research was begun with consumer preference questionnaire and was continued with eye-Tracking. The results of questionnaire and eye-Tracking were compared and were validated using eye-Tracking. This research shows that the most effective front-of-pack nutrition label should be placed at upper left and using PDI (Percent Daily Intake) format.
UR - http://www.scopus.com/inward/record.url?scp=85098843067&partnerID=8YFLogxK
U2 - 10.1088/1757-899X/1003/1/012008
DO - 10.1088/1757-899X/1003/1/012008
M3 - Conference article
AN - SCOPUS:85098843067
SN - 1757-8981
VL - 1003
JO - IOP Conference Series: Materials Science and Engineering
JF - IOP Conference Series: Materials Science and Engineering
IS - 1
M1 - 012008
T2 - 2nd International Conference on Industrial and Manufacturing Engineering, ICI and ME 2020
Y2 - 3 September 2020 through 4 September 2020
ER -