Customer social experience as antecedents of social commerce: Insights from Kaskus

Dahru Dzahaban, Muhammad Rifki Shihab

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The rapid growth of Internet users becomes an opportunity for e-commerce company to develop its business. However, there are challenges which e-commerce company have to face. Indonesia, despite having a significant growth of its Internet users, only 27% of its Internet users who have already used online shopping. The participation of Indonesian society can be enforced by providing social interaction in e-commerce. This triggers the emergence of e-commerce business model in the form of social commerce, which emphasizes on its social interaction. The social interaction drives customers experience, so they are willing to participate in online purchasing activities. This study uses three forms of experience that can be perceived by its customers, namely social support, social presence, and flow. The analysis result of 308 respondents demonstrate that social commerce constructs have influence to customer experiences. Meanwhile, customer experiences have influence to social shopping and sharing intention.

Original languageEnglish
Title of host publication2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages251-256
Number of pages6
ISBN (Electronic)9781509046294
DOIs
Publication statusPublished - 6 Mar 2017
Event8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016 - Malang, Indonesia
Duration: 15 Oct 201616 Oct 2016

Publication series

Name2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016

Conference

Conference8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
CountryIndonesia
CityMalang
Period15/10/1616/10/16

Keywords

  • Customer Experience
  • Customer Sharing Intention
  • Customer Shoping Intention
  • Partial Least Square (PLS)
  • Social Commerce
  • Social Commerce Constructs
  • Structural Equation Modeling (SEM)

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