TY - GEN
T1 - Customer social experience as antecedents of social commerce
T2 - 8th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
AU - Dzahaban, Dahru
AU - Shihab, Muhammad Rifki
N1 - Publisher Copyright:
© 2016 IEEE.
PY - 2017/3/6
Y1 - 2017/3/6
N2 - The rapid growth of Internet users becomes an opportunity for e-commerce company to develop its business. However, there are challenges which e-commerce company have to face. Indonesia, despite having a significant growth of its Internet users, only 27% of its Internet users who have already used online shopping. The participation of Indonesian society can be enforced by providing social interaction in e-commerce. This triggers the emergence of e-commerce business model in the form of social commerce, which emphasizes on its social interaction. The social interaction drives customers experience, so they are willing to participate in online purchasing activities. This study uses three forms of experience that can be perceived by its customers, namely social support, social presence, and flow. The analysis result of 308 respondents demonstrate that social commerce constructs have influence to customer experiences. Meanwhile, customer experiences have influence to social shopping and sharing intention.
AB - The rapid growth of Internet users becomes an opportunity for e-commerce company to develop its business. However, there are challenges which e-commerce company have to face. Indonesia, despite having a significant growth of its Internet users, only 27% of its Internet users who have already used online shopping. The participation of Indonesian society can be enforced by providing social interaction in e-commerce. This triggers the emergence of e-commerce business model in the form of social commerce, which emphasizes on its social interaction. The social interaction drives customers experience, so they are willing to participate in online purchasing activities. This study uses three forms of experience that can be perceived by its customers, namely social support, social presence, and flow. The analysis result of 308 respondents demonstrate that social commerce constructs have influence to customer experiences. Meanwhile, customer experiences have influence to social shopping and sharing intention.
KW - Customer Experience
KW - Customer Sharing Intention
KW - Customer Shoping Intention
KW - Partial Least Square (PLS)
KW - Social Commerce
KW - Social Commerce Constructs
KW - Structural Equation Modeling (SEM)
UR - http://www.scopus.com/inward/record.url?scp=85016968051&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2016.7872766
DO - 10.1109/ICACSIS.2016.7872766
M3 - Conference contribution
AN - SCOPUS:85016968051
T3 - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
SP - 251
EP - 256
BT - 2016 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2016
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 15 October 2016 through 16 October 2016
ER -