TY - GEN
T1 - Customer Satisfaction and Willingness to Pay OnDemand Entertainment Streaming Service
T2 - 6th International Conference on Information Technology Systems and Innovation, ICITSI 2020
AU - Azzahro, Fatimah
AU - Ghibran, Joshua Valdamer
AU - Handayani, Putu Wuri
N1 - Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/10/19
Y1 - 2020/10/19
N2 - This research aims to analyze the factors affecting users' willingness to pay for subscription-based OnDemand streaming service in Indonesia. These factors are derived from the perceived values and electronic subscription service quality (ESSQUAL) theory. This research uses a quantitative approach with a total of 726 valid collected respondents who are current/former users of one or more OES services in Indonesia. The data collected within this research is analyzed using partial least squares structural equation modeling (PLS-SEM) method by utilizing SmartPLS version 3 as the tool. This research found that the factors of quality of accessibility, monetary value, and identity salience directly influence willingness to pay. Meanwhile, quality of content, quality of experience, perceived enjoyment, monetary value, and identity salience could also influence willingness to pay through customer satisfaction.
AB - This research aims to analyze the factors affecting users' willingness to pay for subscription-based OnDemand streaming service in Indonesia. These factors are derived from the perceived values and electronic subscription service quality (ESSQUAL) theory. This research uses a quantitative approach with a total of 726 valid collected respondents who are current/former users of one or more OES services in Indonesia. The data collected within this research is analyzed using partial least squares structural equation modeling (PLS-SEM) method by utilizing SmartPLS version 3 as the tool. This research found that the factors of quality of accessibility, monetary value, and identity salience directly influence willingness to pay. Meanwhile, quality of content, quality of experience, perceived enjoyment, monetary value, and identity salience could also influence willingness to pay through customer satisfaction.
KW - Component
KW - Formatting
KW - Insert (key words)
KW - Style
KW - Styling
UR - http://www.scopus.com/inward/record.url?scp=85099594924&partnerID=8YFLogxK
U2 - 10.1109/ICITSI50517.2020.9264953
DO - 10.1109/ICITSI50517.2020.9264953
M3 - Conference contribution
AN - SCOPUS:85099594924
T3 - 2020 International Conference on Information Technology Systems and Innovation, ICITSI 2020 - Proceedings
SP - 179
EP - 184
BT - 2020 International Conference on Information Technology Systems and Innovation, ICITSI 2020 - Proceedings
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 19 October 2020 through 23 October 2020
ER -