Current Account and Saving Account: A Review of Banking strategic management and business model literature

Business competition and new market opportunities that encourage the formation of new business models in the banking industry. This study aims to systematically identify the current account and saving account development strategy in the context of a banking business strategy and business model. This study uses a systematic literature review approach based on relevant literature on current accounts and saving accounts conceptualized in the new banking business model. The findings of this study indicate that the market penetration strategy is to optimize the position of the banking system which now has a network that is connected online throughout Indonesia as well as a customer base, a market development strategy that is to serve all levels of society by selectively entering unserved markets, a product development strategy, namely complement existing products with new features as well as create new products.