Cultural Identity Construction of K-pop Fans: A Study on Participants of Exchange Programs at Inha University in South Korea

Indhina Saraswati, Billy K. Sarwono

Research output: Contribution to conferencePaperpeer-review

Abstract

Media and globalization often constitute one unsepararable item. The vast expansion of media owned by big and developed countries has given birth to the new phenomenon of globalized media, which in turn has pushed local media to go global, for example K-pop. K-Pop, as one form of Korean culture is not only disemminated through media but also by educational institution, through exchange programs to Korea. The research question is whether the opportunity to study there, for two months, will change the identity of Indonesian students? The main theory in this research paper is Stuart Hall’s Identity theory. The method used is through the participation of observations equipped with in-depth interview. Selection of informants was conducted purposively against students who were also heavy K-pop-ers. The results show that the indonesian identity is formed through the values and norms and past experiences of the informants. The role of parents, and the social environment and self-identity is a powerful factor in determining whether such identity will be challenged to diminish or remain solid.
Original languageEnglish
Publication statusPublished - 2017
Event1st Indonesia International Graduate Conference on Communication (IGCC) 2017 - ID, Depok, Indonesia
Duration: 1 Jan 2017 → …

Conference

Conference1st Indonesia International Graduate Conference on Communication (IGCC) 2017
CountryIndonesia
CityDepok
Period1/01/17 → …

Keywords

  • Globalization, Cultural Identity, K-pop, Student Exchange to Korea

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