Cultural Differences in the Perception of User Experience

Many products are developed for an international audience. But their design is often done by a small group of designers, that is homogeneous concerning their cultural background. In addition, the adaption of products to different cultural contexts is an expensive exercise and is thus in many cases not considered in the product planning. Currently, not much is known about the influence of cultural aspects on the interaction design of products, since empirical research in this area is quite difficult. We investigate how Indonesian and German students judge common products concerning their user experience. We present some first results and possible explanations for the detected differences.