Cultural Consideration for Designing E-Commerce Site Interface

Harry Budi Santoso; Daniya Rachmadiani; Isnaeni Nurrohmah

doi:10.1109/CAIS.2018.8442039

Cultural Consideration for Designing E-Commerce Site Interface

Harry Budi Santoso, Daniya Rachmadiani, Isnaeni Nurrohmah

Department of Computer Science

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

User interface design for cross-ethnicity is quite common and one that would be benefited by this issue is e-Commerce. An e-Commerce which considers this issue seriously would be able to gain more interest from people, especially the people coming from rural areas where e-Commerce has not been able to reach them yet. The purpose of this study is to find out how far ethnics' culture is able to affect an e-Commerce user interface design process. Hofstede's cultural dimension questionnaire on Indonesian ethnics and an open-ended questionnaire were given to Indonesian e-Commerce consumers to acquire deeper information about the ethnics' preference. Three major ethnics in Indonesia were selected based on the respondents' cultural background. The result of these surveys then was used as a guideline to develop an e-Commerce site prototype which was later tested using usability testing methods. Based on the questionnaire and the usability testing result, we found that the three main ethnics have a similar preference and the same characteristics on e-Commerce user-interface.

Original language	English
Title of host publication	1st International Conference on Computer Applications and Information Security, ICCAIS 2018
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Print)	9781538644263
DOIs	https://doi.org/10.1109/CAIS.2018.8442039
Publication status	Published - 20 Aug 2018
Event	1st International Conference on Computer Applications and Information Security, ICCAIS 2018 - Riyadh, Saudi Arabia Duration: 4 Apr 2018 → 6 Apr 2018

Publication series

Name	1st International Conference on Computer Applications and Information Security, ICCAIS 2018

Conference

Conference	1st International Conference on Computer Applications and Information Security, ICCAIS 2018
Country/Territory	Saudi Arabia
City	Riyadh
Period	4/04/18 → 6/04/18

Keywords

Hofstede cultural dimension
cross-cultural design
e-Commerce design
prototyping
usability testing
user-interface design

Access to Document

10.1109/CAIS.2018.8442039

Cite this

Santoso, H. B., Rachmadiani, D., & Nurrohmah, I. (2018). Cultural Consideration for Designing E-Commerce Site Interface. In 1st International Conference on Computer Applications and Information Security, ICCAIS 2018 Article 8442039 (1st International Conference on Computer Applications and Information Security, ICCAIS 2018). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CAIS.2018.8442039

Santoso, Harry Budi ; Rachmadiani, Daniya ; Nurrohmah, Isnaeni. / Cultural Consideration for Designing E-Commerce Site Interface. 1st International Conference on Computer Applications and Information Security, ICCAIS 2018. Institute of Electrical and Electronics Engineers Inc., 2018. (1st International Conference on Computer Applications and Information Security, ICCAIS 2018).

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title = "Cultural Consideration for Designing E-Commerce Site Interface",

abstract = "User interface design for cross-ethnicity is quite common and one that would be benefited by this issue is e-Commerce. An e-Commerce which considers this issue seriously would be able to gain more interest from people, especially the people coming from rural areas where e-Commerce has not been able to reach them yet. The purpose of this study is to find out how far ethnics' culture is able to affect an e-Commerce user interface design process. Hofstede's cultural dimension questionnaire on Indonesian ethnics and an open-ended questionnaire were given to Indonesian e-Commerce consumers to acquire deeper information about the ethnics' preference. Three major ethnics in Indonesia were selected based on the respondents' cultural background. The result of these surveys then was used as a guideline to develop an e-Commerce site prototype which was later tested using usability testing methods. Based on the questionnaire and the usability testing result, we found that the three main ethnics have a similar preference and the same characteristics on e-Commerce user-interface.",

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Santoso, HB, Rachmadiani, D & Nurrohmah, I 2018, Cultural Consideration for Designing E-Commerce Site Interface. in 1st International Conference on Computer Applications and Information Security, ICCAIS 2018., 8442039, 1st International Conference on Computer Applications and Information Security, ICCAIS 2018, Institute of Electrical and Electronics Engineers Inc., 1st International Conference on Computer Applications and Information Security, ICCAIS 2018, Riyadh, Saudi Arabia, 4/04/18. https://doi.org/10.1109/CAIS.2018.8442039

Cultural Consideration for Designing E-Commerce Site Interface. / Santoso, Harry Budi; Rachmadiani, Daniya; Nurrohmah, Isnaeni.
1st International Conference on Computer Applications and Information Security, ICCAIS 2018. Institute of Electrical and Electronics Engineers Inc., 2018. 8442039 (1st International Conference on Computer Applications and Information Security, ICCAIS 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - User interface design for cross-ethnicity is quite common and one that would be benefited by this issue is e-Commerce. An e-Commerce which considers this issue seriously would be able to gain more interest from people, especially the people coming from rural areas where e-Commerce has not been able to reach them yet. The purpose of this study is to find out how far ethnics' culture is able to affect an e-Commerce user interface design process. Hofstede's cultural dimension questionnaire on Indonesian ethnics and an open-ended questionnaire were given to Indonesian e-Commerce consumers to acquire deeper information about the ethnics' preference. Three major ethnics in Indonesia were selected based on the respondents' cultural background. The result of these surveys then was used as a guideline to develop an e-Commerce site prototype which was later tested using usability testing methods. Based on the questionnaire and the usability testing result, we found that the three main ethnics have a similar preference and the same characteristics on e-Commerce user-interface.

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Santoso HB, Rachmadiani D, Nurrohmah I. Cultural Consideration for Designing E-Commerce Site Interface. In 1st International Conference on Computer Applications and Information Security, ICCAIS 2018. Institute of Electrical and Electronics Engineers Inc. 2018. 8442039. (1st International Conference on Computer Applications and Information Security, ICCAIS 2018). doi: 10.1109/CAIS.2018.8442039

Cultural Consideration for Designing E-Commerce Site Interface

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