Crowdfunding website design with lean product process framework

Raihan Amir Perdana, Amalia Suzianti, Romadhani Ardi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The most dominant problem experienced by sub-sector of creative economy in Indonesia is funding. Crowdfunding is a new way to get funding through internet. Based on observations, almost all of the world's reward-based crowdfunding is intended for creative industry campaigns, so reward-based crowdfunding is believed to help the development of creative industry in Indonesia. The purpose of this research is to get the design of reward-based crowdfunding website that suits user needs in Indonesia. The Lean Product Process approach, which is the development of Lean Startup, is used to get the appropriate website design. There are six stages in the Lean Product Process framework with different methods in each stage. The methods used in this study were Persona, Kano Model, Product Value Proposition, User Stories, User Experience Design Framework, and Usability Testing. This study conducted two iterations. In the first iteration, website design of clickable mockup was obtained, while in the second iteration web site design of interactive prototype was obtained.

Original languageEnglish
Title of host publicationProceedings of the 3rd International Conference on Communication and Information Processing, ICCIP 2017
PublisherAssociation for Computing Machinery
Pages369-374
Number of pages6
ISBN (Electronic)9781450353656
DOIs
Publication statusPublished - 24 Nov 2017
Event3rd International Conference on Communication and Information Processing, ICCIP 2017 - Tokyo, Japan
Duration: 24 Nov 201726 Nov 2017

Publication series

NameACM International Conference Proceeding Series

Conference

Conference3rd International Conference on Communication and Information Processing, ICCIP 2017
CountryJapan
CityTokyo
Period24/11/1726/11/17

Keywords

  • Crowdfunding
  • Lean product process
  • Usability testing
  • User experience design
  • Website

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  • Cite this

    Perdana, R. A., Suzianti, A., & Ardi, R. (2017). Crowdfunding website design with lean product process framework. In Proceedings of the 3rd International Conference on Communication and Information Processing, ICCIP 2017 (pp. 369-374). (ACM International Conference Proceeding Series). Association for Computing Machinery. https://doi.org/10.1145/3162957.3162994