Critical success factors of e-commerce collaboration in indonesia

Prawira Adi Putra, Rahmat Nurcahyo, Farizal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

E-commerce development in Indonesia continues to be the center of Southeast Asia's attention, with its potential in both B2B and B2C models. With predicted growth up to US $ 300 billion in 2020, many e-commerce aims to create new value in a new product/service. It is widespread for startup e-commerce launch partnerships or collaboration programs to increase e-commerce opportunities to grow even more. Some e-commerce has launched their collaboration program with significant results in quality growth. The decision making in e-commerce collaboration tends to be intuitive, centralized, and not using strategic management tools. This research aims to identify critical success factors (CSF) as primary considerations in making collaborative decisions between e-commerce companies by developing a questionnaire with employees and decision-makers using TOE framework in e-commerce collaborations. The object of this research is B2B and B2C company that conducted collaboration partnership in the last 1 year. While research limited to ranking of CSFs, further studies by using another method need to be conducted for more comprehensive analysis.

Original languageEnglish
Title of host publicationProceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, 2021
PublisherIEOM Society
Pages676-683
Number of pages8
ISBN (Print)9781792361241
Publication statusPublished - 2021
Event11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021 - Virtual, Online
Duration: 7 Mar 202111 Mar 2021

Publication series

NameProceedings of the International Conference on Industrial Engineering and Operations Management
ISSN (Electronic)2169-8767

Conference

Conference11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021
CityVirtual, Online
Period7/03/2111/03/21

Keywords

  • Collaboration
  • Critical Success Factors
  • E-commerce
  • Partnership

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