Critical factor analysis of local Indonesian cosmetic products life cycle

The rapid growth of Indonesia's local cosmetics industry will lead to increased market demand which will have social, environmental, and economic impacts. Corporate social responsibility can help improve the life cycle of cosmetic products in every phase, from design to post-consumer use. Its implementation must consider all existing aspects for fruitful execution. The aim of this study is to identify and analyze the critical factors for the life cycle of local Indonesian cosmetic products using the Decision-Making Trial and Evaluation Laboratory-based Analytic Network Process (DEMATEL-based ANP) research method. The data in this study were collected using a literature study to determine the critical factors in the six phases of the cosmetic product life cycle. Thirty-five critical factors were obtained and validated through interviews with a panel of experts and the Modified Kappa method with a minimum value of 0.4. This stage validated 28 critical factors in six life cycle phases, and the significance and relationship between them are sought through filling out questionnaires and weighting using the DEMATEL-based ANP method. The top five factors with the most significant weights of influence in the life cycle of local Indonesian cosmetic products are shipping and handling regulatory compliance, collaboration and communication with retail partners, product safety during transportation and storage, availability and quality of sustainable raw materials, and regulatory requirements and compliance during design and sourcing, respectively.