Credibility of Health Site Based on Design and Information Content

Websites technology make health information searching easier. It shifts the activity from conventional to online. Therefore, a websites crediblity becomes important since there is no guarantee for truthful information which may cause a malpractice. The credibility of seven health websites is assessed by focusing on the visual design and the information content. The data collection is conducted by applying a quasi-experiment which adopted Bipolar Emotional Response Testing (BERT). The result shows that health websites credibility is affected by the accuracy, authority, objective, and currency as information content. It is also influenced by concise, beautiful, elegant, friendly, fresh, futuristic, sharp and valuable visual design. This article to reveals that the website credibility is still contextual and can be applied to other websites.