Credibility of Health Site Based on Design and Information Content

Research output: Contribution to journalArticlepeer-review


Websites technology make health information searching easier. It shifts the activity from conventional to online. Therefore, a websites crediblity becomes important since there is no guarantee for truthful information which may cause a malpractice. The credibility of seven health websites is assessed by focusing on the visual design and the information content. The data collection is conducted by applying a quasi-experiment which adopted Bipolar Emotional Response Testing (BERT). The result shows that health websites credibility is affected by the accuracy, authority, objective, and currency as information content. It is also influenced by concise, beautiful, elegant, friendly, fresh, futuristic, sharp and valuable visual design. This article to reveals that the website credibility is still contextual and can be applied to other websites.
Original languageEnglish
Pages (from-to)107-115
JournalMIMBAR Jurnal Sosial dan Pembangunan
Issue number1
Publication statusPublished - 2016


  • website
  • health
  • credibility
  • visual design
  • information content


Dive into the research topics of 'Credibility of Health Site Based on Design and Information Content'. Together they form a unique fingerprint.

Cite this