CREATIVE INDUSTRY MAPPING IN EAST PRIANGAN REGION: IDENTIFYING OF LOCAL COMPETITIVE ADVANTAGE

Ratih Purbasari, Chandra Wijaya, Ning Rahayu, Erna Maulina

Research output: Contribution to journalArticlepeer-review

Abstract

This research tries to improve local competitive advantage through of creative industry potentials development. The research method used is qualitative approach and contextual technique of local competitive advantage development in East Priangan region with the following stages (1) Collecting secondary data through literature review and related intitutions (2) Understanding of local competitive advantage and creative industries concept (3) Mapping creative industries potential (4) Identifying the most potentialy creative industries and analysis. The results showed that the sub-sectors of the most potential creative industry in each region are the Mendong Handicraft Industry (Tasikmalaya City), the Akar Wangi Handicraft Industry (Garut Regency), the Coconut Handicraft Industry (Ciamis Regency) according to the competitive advantage concept. They also have local resources and supported by government protection policies. Moreover they have both domestic and foreign markets. In order to have competitive advantage sustainability, required collaboration and cooperation of all related parties in an entrepreneurial ecosystem of each creative industry regions.
Original languageEnglish
Pages (from-to)1-11
JournalAdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan
Volume3
Issue number1
DOIs
Publication statusPublished - 1 Apr 2018

Keywords

  • Local Competitive Advantage, Creative Industry, East Priangan,

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