TY - JOUR
T1 - Correlation of 3 dimensional visibility value to rental price among retail unit in shopping centers
AU - Khairunnisa, N. A.
AU - Gamal, A.
N1 - Funding Information:
This article's publication is supported by Universitas Indonesia (UI) through its Research Grant #NKB-0283/UN2.R3.1/HKP.05.00/2020
Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2021/2/27
Y1 - 2021/2/27
N2 - Conventional buying behavior has gradually changed to online shopping because of technological development. It encourages developers to develop a new shopping experience. Shopping center creates a good experience to leave a delightful impression of the shopping center for their visitors. To create a good shopping experience, we need to consider the visibility factor to provide comfort for the visitors. Shops and products that are visible can help the visitors find what they are looking for and enrich their shopping activities. This research aims to find the correlation between the 3D visibility value of shop front and rental price in the shopping center through shopping experience. The experiment conducted in this research used a different method to measure visibility compared to previous studies. The visibility value is measured in a three-dimensional way by using the volume value of the storefront area. We used an explanatory research design with a quantitative analysis method of 150 units of stores based on permanent storefront and data availability. The results showed that visibility value in estimating rental price retail units in a shopping center is significant. The finding of this research can be useful for shopping center managers to estimate the rental rate for retail units and for architects to consider the visibility factor when designing shopping center.
AB - Conventional buying behavior has gradually changed to online shopping because of technological development. It encourages developers to develop a new shopping experience. Shopping center creates a good experience to leave a delightful impression of the shopping center for their visitors. To create a good shopping experience, we need to consider the visibility factor to provide comfort for the visitors. Shops and products that are visible can help the visitors find what they are looking for and enrich their shopping activities. This research aims to find the correlation between the 3D visibility value of shop front and rental price in the shopping center through shopping experience. The experiment conducted in this research used a different method to measure visibility compared to previous studies. The visibility value is measured in a three-dimensional way by using the volume value of the storefront area. We used an explanatory research design with a quantitative analysis method of 150 units of stores based on permanent storefront and data availability. The results showed that visibility value in estimating rental price retail units in a shopping center is significant. The finding of this research can be useful for shopping center managers to estimate the rental rate for retail units and for architects to consider the visibility factor when designing shopping center.
UR - http://www.scopus.com/inward/record.url?scp=85102442007&partnerID=8YFLogxK
U2 - 10.1088/1755-1315/673/1/012025
DO - 10.1088/1755-1315/673/1/012025
M3 - Conference article
AN - SCOPUS:85102442007
SN - 1755-1307
VL - 673
JO - IOP Conference Series: Earth and Environmental Science
JF - IOP Conference Series: Earth and Environmental Science
IS - 1
M1 - 012025
T2 - 3rd International Conference on Smart City Innovation, ICSCI 2020
Y2 - 5 August 2020 through 6 August 2020
ER -