TY - JOUR
T1 - Corporate blog usage and its success factors
T2 - Multiple case studies at consulting firms in Indonesia
AU - Hidayanto, Achmad Nizar
AU - Razaad, Indah Nurul
AU - Shihab, Muhammad Rifki
AU - Hasibuan, Zainal Arifin
N1 - Publisher Copyright:
© 2014 Inderscience Enterprises Ltd.
PY - 2014/1/1
Y1 - 2014/1/1
N2 - This study was aimed to analyse the obtained value of the company's corporate blog and its supporting factors. We conducted qualitative research by doing deep interview to three consulting firms in Indonesia that are still actively using a corporate blog to analyse the firms practice in managing the corporate blog in terms of motivation of use, functionality, writing ideas and concepts, constraints, policies and their impact on the organisation. We found several key important innovation features in the blog usage, among of them are to show company's identity, to engage company with its clients and society, to educate its employees in order to be known by society, and to walk the talk for increasing client confidence of company's intellectuality. In addition, we also successfully mapped these practices to success factors for sustaining corporate blog.
AB - This study was aimed to analyse the obtained value of the company's corporate blog and its supporting factors. We conducted qualitative research by doing deep interview to three consulting firms in Indonesia that are still actively using a corporate blog to analyse the firms practice in managing the corporate blog in terms of motivation of use, functionality, writing ideas and concepts, constraints, policies and their impact on the organisation. We found several key important innovation features in the blog usage, among of them are to show company's identity, to engage company with its clients and society, to educate its employees in order to be known by society, and to walk the talk for increasing client confidence of company's intellectuality. In addition, we also successfully mapped these practices to success factors for sustaining corporate blog.
KW - Blogs
KW - Community
KW - Consulting firm
KW - Corporate blogs
KW - Indonesia
KW - Innovation
KW - Learning
KW - Social media
KW - Success factors
UR - http://www.scopus.com/inward/record.url?scp=84907167320&partnerID=8YFLogxK
U2 - 10.1504/IJIL.2014.064729
DO - 10.1504/IJIL.2014.064729
M3 - Article
AN - SCOPUS:84907167320
SN - 1471-8197
VL - 16
SP - 253
EP - 276
JO - International Journal of Innovation and Learning
JF - International Journal of Innovation and Learning
IS - 3
ER -