Abstract
Regarding the digital media context, the connectivity and the ability to obtain information is important not only what people know, but how they know what they know. As the sudden explosion of digital media content and access devices in the last generation especially on mobile applications, its credibility is important. Not just the mobile applications credibility but its content also gives impact to enhance the popularity, bring an impression, and share the experiences to the user. One of the growing mobile applications that attract the most users nowadays is Webtoon, the mobile application for a global digital free comics service platform. Previously Webtoon is a website, then it was adapted to be a LINE Webtoon mobile applications that offers daily updated over 200 online comics for free to serve the user based on mobile devices. This mobile application has been downloaded by more than 10 million users and has been reviewed by 828,127 users on Google Play Store. By conducting qualitative approach, this study applied the credibility of mobile applications focus on its content from user perspective using Fogg’s Prominence Interpretation Theory (PIT). This on-going study is obtained data from the participant observation method and in-depth interviews and using snowball sampling to recruite the informants. This study explores the involvement, topic, task, experience, and individual differences as a part of prominence, and also identifies the assumptions, skill/knowledge, and context as a part of an interpretation. The impact of content credibility would be discussed from the process of noticing prominent elements and interpreting the users experience from the content of mobile applications to enhance the users satisfaction.
Original language | English |
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Publication status | Published - 2017 |
Event | Scholar Summit 2017 - ID, Depok, Indonesia Duration: 1 Jan 2017 → … http://elsevier.com/theconference |
Conference
Conference | Scholar Summit 2017 |
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Country/Territory | Indonesia |
City | Depok |
Period | 1/01/17 → … |
Internet address |
Keywords
- Content Credibility
- User
- Prominence
- Interpretation
- Mobile Applications