TY - GEN
T1 - Consumer Trust Factors Affecting Repurchase Intention of Go-life Services
AU - Khaerani, Alifa Fathia
AU - Handayani, Putu Wuri
AU - Pinem, Ave Adriana
PY - 2019/8/1
Y1 - 2019/8/1
N2 - This study has the purpose to identify the antecedents of customer's trust for Go-Life, an online on-demand services application in Indonesia. The factors used in this study are based on mobile service quality (M-S-QUAL) framework. The purpose of this study also to analyze whether there is a trust transfer mechanism between parties involved in Go-Life services. This study uses quantitative approach by using online questionnaire data taken from 625 Go-Life users. Data analysis was conducted using partial least square structural equation modelling (PLS-SEM) method with SmartPLS v.3.2.8 software. This study finds out that efficiency, fulfillment, privacy, responsiveness, and content positively contribute to customer's trust using the services provided by Go-Life. Furthermore, the results of this study present that trust transfer mechanism exists between Go-Life users, Go-Life, and Go-Life service provider.
AB - This study has the purpose to identify the antecedents of customer's trust for Go-Life, an online on-demand services application in Indonesia. The factors used in this study are based on mobile service quality (M-S-QUAL) framework. The purpose of this study also to analyze whether there is a trust transfer mechanism between parties involved in Go-Life services. This study uses quantitative approach by using online questionnaire data taken from 625 Go-Life users. Data analysis was conducted using partial least square structural equation modelling (PLS-SEM) method with SmartPLS v.3.2.8 software. This study finds out that efficiency, fulfillment, privacy, responsiveness, and content positively contribute to customer's trust using the services provided by Go-Life. Furthermore, the results of this study present that trust transfer mechanism exists between Go-Life users, Go-Life, and Go-Life service provider.
KW - go-life
KW - repurchase intention
KW - trust transfer
UR - http://www.scopus.com/inward/record.url?scp=85073193069&partnerID=8YFLogxK
U2 - 10.1109/ICIMTech.2019.8843770
DO - 10.1109/ICIMTech.2019.8843770
M3 - Conference contribution
T3 - Proceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019
SP - 126
EP - 131
BT - Proceedings of 2019 International Conference on Information Management and Technology, ICIMTech 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 4th International Conference on Information Management and Technology, ICIMTech 2019
Y2 - 19 August 2019 through 20 August 2019
ER -