Consumer trust and intention to buy in Indonesia instagram stores

Azizi Algi, Irwansyah

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

6 Citations (Scopus)

Abstract

This study aims to re-examine the factors of consumer trust of the previous studies, which included benevolence, integrity, competence, propensity to believe, KOL (Key Opinion Leader) Endorsement, and consumer comments. The model was tested empirically on 92 Instagram users who were willing to be the respondents of this experimental study. Benevolence and Integrity are considered to influence consumer trust. More specifically, KOL Endorsement has a huge influence on consumer trust. Furthermore, consumer trust and consumer comments highly influence the intention to buy. The results of this study are expected to complement previous research in terms of trust and offer practical guidance for online store owners of Instagram.

Original languageEnglish
Title of host publicationProceedings - 2018 3rd International Conference on Information Technology, Information Systems and Electrical Engineering, ICITISEE 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages199-203
Number of pages5
ISBN (Electronic)9781538670828
DOIs
Publication statusPublished - 2 Jul 2018
Event3rd International Conference on Information Technology, Information Systems and Electrical Engineering, ICITISEE 2018 - Yogyakarta, Indonesia
Duration: 13 Nov 201814 Nov 2018

Publication series

NameProceedings - 2018 3rd International Conference on Information Technology, Information Systems and Electrical Engineering, ICITISEE 2018

Conference

Conference3rd International Conference on Information Technology, Information Systems and Electrical Engineering, ICITISEE 2018
Country/TerritoryIndonesia
CityYogyakarta
Period13/11/1814/11/18

Keywords

  • Consumer
  • Instagram
  • Instagram Store
  • Intention to Buy
  • Trust

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