Consumer ethnocentrism against intention to visiting nature-based tourist destinations in Bandung Regency.

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Tourism in Indonesia is one of the eleven types of jobs that absorbs the most labor. Tourism that is successful can be measured from a high level of visitation. The success of tourism is greatly influenced by the behaviors and attitudes of different tourists. Tourism has the purpose to fulfill tourists' specific needs and desires. Interest in visiting is considered important because it can accelerate economic growth and preserve the sociocultural aspects of local communities. This study aims to obtain; (1) an overview of consumer ethnocentrism, (2) the description of visiting interest, and (3) the influence of consumer ethnocentrism on interest in visiting. The method used was the explanatory survey with a sample size of 223 respondents. The data analysis technique used was a simple linear regression. Based on the results of the study, the consumer ethnocentrism variable that has the highest influence on visiting interest is the dimension of prosocial motivation, while the lowest influence is the cognitive distortion dimension. One of the efforts to increase interest in visiting is managers making strategies that are raised from the internal strategy. The internal strategy is brought up in order to answer the problems that arise in the five indicators, namely adding a sense of belonging to tourists, adding the value of proposition with the theme to Indonesia, both using a cultural approach and cultivating a sense of empathy for the nation.
Original languageEnglish
JournalTEAM Journal of Hospitality and Tourism
Issue number1
Publication statusPublished - 2019


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