TY - GEN
T1 - Consumer behaviour analysis using speaker-listener label propagation algorithm (SLPA)
AU - Larasati, Anggita
AU - Prajitno, Isti Surjandari
PY - 2018/1/12
Y1 - 2018/1/12
N2 - Retail industries in Indonesia are experiencing rapid growth every year. As a consequence of this growth, the level of competitiveness and challenges among these industries is rising. Some of the challenges that have to face are the shift of consumers' purchasing pattern, weakening of people's purchasing power, and expansion of foreign retailers in Indonesia. To understand consumers' purchasing pattern, Market Basket Analysis was applied to extract an association between sets of products that purchased together. The Apriori Algorithm and Speaker-Listener Label Propagation Algorithm (SLPA) were proposed in this study. By using the Apriori Algorithm, there were thirteen rules generated, meanwhile the SLPA resulted in 41 communities of product categories as the research outcomes. Therefore, the outcome obtained from using the SLPA algorithm is considered to give a broader view of consumers' purchasing pattern.
AB - Retail industries in Indonesia are experiencing rapid growth every year. As a consequence of this growth, the level of competitiveness and challenges among these industries is rising. Some of the challenges that have to face are the shift of consumers' purchasing pattern, weakening of people's purchasing power, and expansion of foreign retailers in Indonesia. To understand consumers' purchasing pattern, Market Basket Analysis was applied to extract an association between sets of products that purchased together. The Apriori Algorithm and Speaker-Listener Label Propagation Algorithm (SLPA) were proposed in this study. By using the Apriori Algorithm, there were thirteen rules generated, meanwhile the SLPA resulted in 41 communities of product categories as the research outcomes. Therefore, the outcome obtained from using the SLPA algorithm is considered to give a broader view of consumers' purchasing pattern.
KW - Apriori
KW - Data Mining
KW - Market Basket Analysis
KW - Speaker-Listener Label Propagation Algorithm (SLPA)
UR - http://www.scopus.com/inward/record.url?scp=85050673380&partnerID=8YFLogxK
U2 - 10.1109/ICAwST.2017.8256436
DO - 10.1109/ICAwST.2017.8256436
M3 - Conference contribution
T3 - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
SP - 155
EP - 160
BT - Proceedings - 2017 IEEE 8th International Conference on Awareness Science and Technology, iCAST 2017
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 8th IEEE International Conference on Awareness Science and Technology, iCAST 2017
Y2 - 8 November 2017 through 10 November 2017
ER -
