Conceptual Model of Household Consumer Behavior in Storing WEEE (Waste Electrical and Electronic Equipment)

Rapid technological developments make the level of consumption of electronic goods increasing. Unfortunately, the increasing amount of consumption sets a large amount of WEEE (Waste Electrical and Electronic Equipment). Consumers often store electronic items that are not used in storage at home. Consumer behavior to store WEEE at home such as a time-bomb, sooner or later must be released because it will be a danger. Uncertainty in the quality and quantity of consumer storage at home that cannot be predicted makes it necessary to analyze their behavior. This study aims to develop conceptual model of household consumer behavior, especially to find out the habit of storing WEEE at home. This conceptual model is based on the Theory of Planned Behavior (TPB) which assumes that a number of reasons or forming factors including attitudes, subjective norms, and perceived behavioral control are involved in the formation of intentions to carry out certain behaviors. The output derived from this study is a conceptual model of household consumer's behavior in saving WEEE that validated only by pilot survey with 42 respondents. This conceptual model still requires further validation with larger sample.