TY - GEN
T1 - Communication Media Rankings to Support Socialization at PPATK
AU - Hanum, Syarifah
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
N1 - Funding Information:
This research was supported by PUTI Q2 grant “Digitalisation on Gig Worker: A Manifestation of Digital Economy for Indonesia in Industry 4.0 Era” (NKB-1477/ UN2.RST/HKP.05.00/2020). We would express our gratitude to the Faculty of Computer Science and Directorate of Research and Community Engagement, Universitas Indonesia.
Publisher Copyright:
© 2021 IEEE.
PY - 2021/4/9
Y1 - 2021/4/9
N2 - Public understanding regarding money laundering and terrorism financing in Indonesia is still relatively low, as shown by the unsatisfactory result in the public perception index measurement. Pusat Pelaporan dan Analisis Transaksi Keu-Angan (PPATK), as the related government agency in charge of this issue, should evaluate the socialization activities. This research aimed to rank the Information Technology (IT)-based communication media in PPATK as an evaluation to improve the socialization quality. The AISDALSLove model was chosen as ranking criteria with data collection using a quantitative approach through questionnaires. It performed a purposive sampling technique on 31 respondents from PPATK and the public. The data was then processed with the AHP approach combined with COPRAS. The analysis results showed that the website is in the first rank, followed by Facebook, Instagram, and Twitter. These results also showed that Attention and Interest are the categories that influence most in media choosing. The results of this study became an evaluation for PPATK's public relations in improving its socialization so that it is not only focused on social media.
AB - Public understanding regarding money laundering and terrorism financing in Indonesia is still relatively low, as shown by the unsatisfactory result in the public perception index measurement. Pusat Pelaporan dan Analisis Transaksi Keu-Angan (PPATK), as the related government agency in charge of this issue, should evaluate the socialization activities. This research aimed to rank the Information Technology (IT)-based communication media in PPATK as an evaluation to improve the socialization quality. The AISDALSLove model was chosen as ranking criteria with data collection using a quantitative approach through questionnaires. It performed a purposive sampling technique on 31 respondents from PPATK and the public. The data was then processed with the AHP approach combined with COPRAS. The analysis results showed that the website is in the first rank, followed by Facebook, Instagram, and Twitter. These results also showed that Attention and Interest are the categories that influence most in media choosing. The results of this study became an evaluation for PPATK's public relations in improving its socialization so that it is not only focused on social media.
KW - AHP
KW - AISDALSLove
KW - COPRAS
KW - Media
UR - http://www.scopus.com/inward/record.url?scp=85107307826&partnerID=8YFLogxK
U2 - 10.1109/EIConCIT50028.2021.9431868
DO - 10.1109/EIConCIT50028.2021.9431868
M3 - Conference contribution
AN - SCOPUS:85107307826
T3 - 3rd 2021 East Indonesia Conference on Computer and Information Technology, EIConCIT 2021
SP - 281
EP - 285
BT - 3rd 2021 East Indonesia Conference on Computer and Information Technology, EIConCIT 2021
A2 - Alfred, Rayner
A2 - Haviluddin, Haviluddin
A2 - Wibawa, Aji Prasetya
A2 - Santoso, Joan
A2 - Kurniawan, Fachrul
A2 - Junaedi, Hartarto
A2 - Purnawansyah, Purnawansyah
A2 - Setyati, Endang
A2 - Saurik, Herman Thuan To
A2 - Setiawan, Esther Irawati
A2 - Setyaningsih, Eka Rahayu
A2 - Pramana, Edwin
A2 - Kristian, Yosi
A2 - Kelvin, Kelvin
A2 - Purwanto, Devi Dwi
A2 - Kardinata, Eunike
A2 - Anugrah, Prananda
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd East Indonesia Conference on Computer and Information Technology, EIConCIT 2021
Y2 - 9 April 2021 through 11 April 2021
ER -
