Change, on an organization is a must and who cannot follow the wave of change will be leave or die, not excepted for public organization or government. The Ministry of Social Affairs as a state institution that served the President of Indonesia in the duty to handling social welfare carry out several activities, including the poverty reduction. One of family-based poverty reduction programs that technically implemented by the Ministry of Social Affairs is Program Keluarga Harapan (PKH). In the 2016, PKH is implementing a new pattern of social assistance programs with non-cash payment in developing inclusive strategies. To implement these changes, communication acts as a change management in the process of creating and translating non-cash messages on PKH distributing by internal organization of the Ministry of Social Affairs. The purpose of this study is to describe the role of communication as a change management in the internal organization of the Directorate of Social Security Family/Direktorat Jaminan Sosial Keluarga at Ministry of Social Affairs in the process of implementation non-cash channeling of PKH. The Social System Theory (Katz and Kahn) and Organizational Change Models (Kreitner and Kinicki) use to describe change as a process that includes the Input - Elements of Organization - Output. The method in this research is descriptive qualitative through case study approach. Data collection techniques were carried out by document studies, Focus Group discussion and Field Observations through passive participative observation as well as in-depth interviews with the organizationâ€™s internal public that included stakeholders, managers, employees and workers at the Direktorate Jaminan Sosial Keluarga and data analysis performed through data triangulation. The results of this study indicate that the implementation of PKH non-cash chanelling useful facilitate the implementation of PKH distribution and it can be a justification for the effectiveness of the right amount of performance, on time and on target. Nevertheless, the complexity of the data becomes a problem to be managed better. The suggestion of this research is to improve the handling of data collection problems for data accuracy, verification and validation of data until the procedure in handling the data can be shortened without eliminating the element of accuracy.
|Publication status||Published - 2017|
|Event||1st Indonesia International Graduate Conference on Communication (IGCC) 2017 - ID, Depok, Indonesia|
Duration: 1 Jan 2017 → …
|Conference||1st Indonesia International Graduate Conference on Communication (IGCC) 2017|
|Period||1/01/17 → …|
- Organizational Communication, Internal Communication, Change Management, Communication System, Program Keluarga Harapan.