Collaborative Commerce Model for SMEs: A Knowledge and Resources Sharing Mechanism for Co-Creation

Mardiana Purwaningsih, Betty Purwandari, Muhammad Mishbah, Panca Oktavia Hadi Putra

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


As a response to the severe impact of the COVID-19 pandemic, Small and Medium-sized Enterprises (SMEs) must collaborate and work together; namely, using collaborative commerce (c-commerce). To some extent, SMEs have taken advantage of various web, e-marketplace, and social media resources to collaborate in their business activities. However, this only occurs to a partial extent. Consequently, a study was conducted to build a conceptual model of c-commerce for SMEs, for use as a standard in these collaborative activities. Data collection was performed through in-depth interviews, observation, and literature reviews. The sample selection was done via purposive sampling; specifically, SMEs’ fashion products with high personalisation and good production quality. The conceptual model of c-commerce is based on the Soft Systems Methodology (SSM), a suitable method for building models for new and complex ecosystems. The conceptual model is compared with a rich picture and then analysed. The final result of the conceptual model is employed to construct a c-commerce system for SMEs in creating joint products and sharing resources with their stakeholders.

Original languageEnglish
Pages (from-to)80-87
Number of pages8
JournalDESIDOC Journal of Library and Information Technology
Issue number2
Publication statusPublished - 28 Feb 2022


  • Co-Creation
  • Collaborative commerce
  • COVID-19
  • Knowledge management


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