Classification of Design Attributes for FMCG (Fast Moving Consumer Goods) Products Official Store in E-commerce Website to Increase Usability and User Satisfaction

B. A. Ramadhan, R. A. Lestari, E. Muslim

Research output: Contribution to journalConference articlepeer-review

Abstract

The purchase of FMCG products through e-commerce websites is currently growing rapidly and will continue to improve in the following years. E-commerce companies collaborating with the FMCG company to create an official store on e-commerce websites. Official store for food and personal care products is a strategy where e-commerce and FMCG company like create an official store where the FMCG company can directly sell their products officially with an online system on e-commerce websites. Official store on each e-commerce website has a different interface design that aims to increase user satisfaction and usability. This study aims to classify design parameters according to user expectations and satisfaction and give strategies to increase the usability of the official store in e-commerce websites for FMCG products. Result in this study indicated that attributes design provide maximum contribution to the overall usability and satisfaction of the websites.

Original languageEnglish
Article number012082
JournalIOP Conference Series: Materials Science and Engineering
Volume505
Issue number1
DOIs
Publication statusPublished - 4 Jul 2019
Event1st International Conference on Industrial and Manufacturing Engineering, ICI and ME 2018 - Medan City North Sumatera, Indonesia
Duration: 16 Oct 2018 → …

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