Challenges Equity Crowdfunding Company Business Model

Research output: Contribution to journalArticlepeer-review


The purpose of this study is: (1) to analyze the company's business model using Gap Analysis to see the gap between expectations and reality on the Business Model Canvas, (2) to strengthen the company's business model using SWOT analysis. This research method uses mixed methods with a concurrent embedded design model to collect data by conducting interviews and questionnaires with five sources. Data analysis techniques use reduction, display
data, conclusion, gap analysis, and SWOT analysis from the questionnaire results using a Likert scale. This study indicates that the company's existing business model can fulfill the nine building blocks of the Business Model Canvas.
The company's business model produces several ways to strengthen its business model through the SWOT analysis evaluation.
Original languageEnglish
Pages (from-to)147-151
JournalSSRG International Journal of Economics and Management Studies ( IJEMS )
Issue number12
Publication statusPublished - Dec 2020


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