Case Study of Impelemtation of Marketing Methods Museums for Libraries

Gresia Bernika Boru Sembiring, Tamara Adriani Salim

Research output: Contribution to conferencePaperpeer-review

Abstract

Everyone needs information, to get information then people need information center. What kind of information center? Namely the information center that provides a fast and reliable means to find their information needs. That purpose of this study is to explore how the marketing and promotion that is in museum applied to the library. Research method used to reach the purpose of the research is qualitative approach with case study method. From this research can be concluded that marketing and promotion methods in museum can be applied to the library with a little modification. To implement this marketing method required the creativity and hard work of information managers and librarians.
Original languageEnglish
Publication statusPublished - 2017
EventInternasional Conference of Library, Archives, and Information Sciences (ICOLAIS) 2017 - ID, Depok, Indonesia
Duration: 1 Jan 2017 → …
http://elsevier.com/theconference

Conference

ConferenceInternasional Conference of Library, Archives, and Information Sciences (ICOLAIS) 2017
Country/TerritoryIndonesia
CityDepok
Period1/01/17 → …
Internet address

Keywords

  • culturall event, marketing, public relation, technology., museum.

Fingerprint

Dive into the research topics of 'Case Study of Impelemtation of Marketing Methods Museums for Libraries'. Together they form a unique fingerprint.

Cite this