In recent years, Indonesian people's awareness of environmentally friendly products has begun to increase. This could be indicated when in 2015 The Ministry of Environment and Forestry of Indonesia launched the SNI Ekolabel, a standard for environmentally friendly products based on the condition of Indonesia. Moreover, in late of 2017, some of the building experts launched Green Label Indonesia, an ecolabel that more focuses on building products and materials. These two standards are intended to bolster the Sustainable Development Goals (SDGs), especially number 12. The problem is the number of the products that has been certified is still low. Through this research, it will be seen what factors drive a company to register its products on Ecolabel certification scheme. Where will be examined through a literature review with related themes and formulated models for further analysis with the Structured Equation Model (SEM). Then the SEM results will be used for the strategies selection that is calculated using the TOPSIS and IPA methods. The results of this research could be concluded, the best strategies to increase the company that applies to Eco-label are the strategies that are related to how to get a better profit and company image with Ecolabel.
|Journal||IOP Conference Series: Earth and Environmental Science|
|Publication status||Published - 1 Apr 2021|
|Event||1st Journal of Environmental Science and Sustainable Development Symposium, JESSD 2020 - Jakarta, Virtual, Indonesia|
Duration: 28 Sep 2020 → 30 Sep 2020