TY - GEN
T1 - Bridging the.id domain purchase intention with website channels
T2 - 12th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
AU - Aditya, Wahyu
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
N1 - Funding Information:
This research was supported by the PUTI Proceeding grant "Energizing the Digital Platform through Gamification" (NKB-857/UN2.RST/HKP.05.00/2020). We would express our gratitude to the Faculty of Computer Science and Directorate of Research and Community Engagement, Universitas Indonesia.
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/10/17
Y1 - 2020/10/17
N2 - Domain is a unique name used to identify the IP address of a computer server. It had a function to facilitate visitors in accessing and remembering the addresses of the website. Organized by PANDI, Indonesia has.id as country code Top Level Domain (ccTLD). Unfortunately, the.id domain in Indonesia penetration was relatively low, with a ratio of 1:855 and the high gap among registrars. This research identified and analyzed factors influencing.id domain purchasing through website channels to fix that situation effectively. This research aimed to determine which factors influence users in purchasing a.id domain through website channels by using a combined research model from Website Quality, Theory of Planned Behavior, Brand Equity Website, and Social Website Interactivity. By involving 143 respondents in an online questionnaire, this research employed 11 hypotheses, nine of them were accepted while two others were rejected. It was using Partial List Square-Structural Equation Modeling (PLS-SEM). They proved factors that influence the.id domains purchasing through the website were: trust, brand experience, and brand choice. They were supported by website quality and social website interactivity while attitude and social response did not.
AB - Domain is a unique name used to identify the IP address of a computer server. It had a function to facilitate visitors in accessing and remembering the addresses of the website. Organized by PANDI, Indonesia has.id as country code Top Level Domain (ccTLD). Unfortunately, the.id domain in Indonesia penetration was relatively low, with a ratio of 1:855 and the high gap among registrars. This research identified and analyzed factors influencing.id domain purchasing through website channels to fix that situation effectively. This research aimed to determine which factors influence users in purchasing a.id domain through website channels by using a combined research model from Website Quality, Theory of Planned Behavior, Brand Equity Website, and Social Website Interactivity. By involving 143 respondents in an online questionnaire, this research employed 11 hypotheses, nine of them were accepted while two others were rejected. It was using Partial List Square-Structural Equation Modeling (PLS-SEM). They proved factors that influence the.id domains purchasing through the website were: trust, brand experience, and brand choice. They were supported by website quality and social website interactivity while attitude and social response did not.
KW - Domain
KW - Purchase intention
KW - Social Website Interactivity
KW - Theory of Planned Behavior
KW - Website Brand Equity
KW - Website Quality
UR - http://www.scopus.com/inward/record.url?scp=85099752934&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS51025.2020.9263114
DO - 10.1109/ICACSIS51025.2020.9263114
M3 - Conference contribution
AN - SCOPUS:85099752934
T3 - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
SP - 323
EP - 328
BT - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 17 October 2020 through 18 October 2020
ER -