BRAND EQUITY AND CUSTOMER’S LOYALTY IN HEALTHCARE SETTING: A NARRATIVE REVIEW

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Abstract

The growth of hospitals in the world is getting higher, and over time makes hope for the quality of better health services. Since 2012, in Indonesia, there has been an increase number of hospitals by 5.2%, with the number of hospitals amounting to 2,820 hospitals. The large number of hospitals has made competition between hospitals to attract customers even higher. Hospitals need to think about how to maintain the loyalty of their patients to build hospital’s income. One that influences brand loyalty is brand equity from the service provider.
Original languageEnglish
JournalJambi Medical Journal : Jurnal Kedokteran dan Kesehatan
Publication statusPublished - 2019

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