Biophilia as a Factor of Consumer Preferences in Choosing Residential Property Product

Ardelia Mandasari, Ahmad Gamal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

The phenomenon of human interest towards other living organism and nature becomes the basic principles of more natural design-popularly known as biophilic design. One of the property types claimed as biophilic design by the developer is condovilla. Condovilla is a low-rise residential that combines the luxury of a condo and the beauty of the environment of a villa. This study aimed at: (1) evaluating whether condovilla falls into the category biophilic design; and (2) seeking on how much is personal tendency to be close to nature (biophilia) influences the buying decisions for a condovilla. Using mixed method with sequential explanatory strategy, the research found that: (1) the level of biophilia does influence the purchasing decision; (2) condovilla is one of the residential properties applying the biophilic design patterns; and (3) biophilia is not the key factor which affects the purchasing decision as there are other contributing factors such as price, location, and the physical building.

Original languageEnglish
Title of host publicationICCREM 2017
Subtitle of host publicationReal Estate and Urbanization - Proceedings of the International Conference on Construction and Real Estate Management 2017
EditorsYaowu Wang, Geoffrey Q. P. Shen, Yongshi Pang, Yimin Zhu
PublisherAmerican Society of Civil Engineers (ASCE)
Pages15-26
Number of pages12
ISBN (Electronic)9780784481073
Publication statusPublished - 1 Jan 2017
Event2017 International Conference on Construction and Real Estate Management: Real Estate and Urbanization, ICCREM 2017 - Guangzhou, China
Duration: 10 Nov 201712 Nov 2017

Publication series

NameICCREM 2017: Real Estate and Urbanization - Proceedings of the International Conference on Construction and Real Estate Management 2017

Conference

Conference2017 International Conference on Construction and Real Estate Management: Real Estate and Urbanization, ICCREM 2017
Country/TerritoryChina
CityGuangzhou
Period10/11/1712/11/17

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