Berkooliah: Utilizing social media to encourage youths in pursuing higher education

In Indonesia, there is a high number of people that stopped looking for higher opportunities in education after finishing the compulsory program set by the government (12 years). This phenomenon opposes what the Sustainable Development Goals (SDGs) designed by United Nations regarding what the UN wished for the world's universal development goals to be achieved in 2030. Across 17 domains of goals, the fourth goal is to ensure inclusive and equitable quality education and promote lifelong opportunities for all, and in the third indicator we found that we should ensure equal access to affordable education including university. It is expected that access to higher education leads to better opportunities landing jobs that brings economic stability to family, which in turns leads to better well-being for the next generation. As we know, youth population today would be the leader of Indonesia in the upcoming decade, and there is a shift to information access from traditional media to social media. We believe by utilizing social media to give complete information about university, we can encourage youths to pursue higher education which in turn will benefits for them individually and society as a whole. According to this issue, we decided to make "Berkooliah", an Instagram account (Instagram.com/berkooliah) as the tool of the intervention program. After five months of running the program from April to September 2018, we can conclude that this program goes well as the initial plan since the data shows a high enthusiasm and positive feedbacks from the online community.