Beauty terms in youtube beauty tutorial videos: An analysis of lexical semantic change

Meuthia Irza Miranda, Dien Rovita

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


There are many aspects affecting the development of Indonesian language; one of those is the production of vocabularies or term usage variations in particular field. The borrowing of terms from other languages, especially from foreign languages, happens frequently. Indonesian language borrows and corresponds foreign vocabularies to address specific concept. There are some fields that borrows and corresponds foreign vocabularies, such as automotive and health industries. Foreign vocabularies borrowing also often happen in the field of beauty. The borrowing of foreign terms can be happened by various aspects, one of them is because technology that includes social media. Recently, there are many social media platforms available and one of the most popular media is YouTube. The beauty tutorial video is an example of YouTube content that is quite popular among Indonesian. There are many beauty terms usage regarding foreign vocabularies borrowing by Indonesian beauty vloggers so it can develop Indonesian language. Following that matter, the significance of this research is that the development of Indonesian language through foreign terms borrowing can also induce the change of meaning from certain word. This research analyzes the use of beauty terms by beauty vloggers in beauty tutorial videos uploaded on YouTube, related to lexical semantic changes. The use of beauty terms is not only in Indonesian language, but also in foreign terms, especially English. This study is a descriptive research that explains the analysis of lexical semantic changes in beauty terms. The data used in this study are beauty tutorial videos published on YouTube and they are gathered using observation method with recording technique. From the beauty tutorial videos, the analyzed data are the beauty terms that are used by the Indonesian beauty vloggers in the video. The analysis of the data reveals that some beauty terms in the beauty tutorial videos undergo lexical semantic changes that can be identified based on the terms' components of meaning.

Original languageEnglish
Title of host publicationOn Language, Education, Politics, and Identity
Subtitle of host publicationA Cross-Linguistics Perspective
PublisherNova Science Publishers, Inc.
Number of pages16
ISBN (Print)9781536193374
Publication statusPublished - 19 Mar 2021


  • Beauty
  • Foreign vocabularies
  • Lexical semantic change
  • Lexicology


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