Atmospheric design in business success

K. E.K. Jusuf, A. Gamal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study explains how atmospheric design affect the success of café business. We formulated three questions for this study, namely: 1) why architectural design, especially atmospheric design, should be considered when starting a café business; 2) how to use atmospheric elements in café design, and 3) how atmospheric design and cafe brand becomes major factors into building a successful business. We collected data through field observation, interviews, and desk study, and then we analyzed them using descriptive qualitative analysis. We found out that atmospheric design helps to emphasize the image of the café that will attract customers, thus increasing monthly profit for the business owners. We concluded that 1) the right atmospheric design makes customers feel comfortable; 2) atmospheric design is implemented by stimulating five human senses whether it's visual, auditory, olfactory, gustatory, or tactile elements; and 3) there is a relationship between atmospheric design and business success.

Original languageEnglish
Title of host publicationRecent Progress on
Subtitle of host publicationEnergy, Communities and Cities - Proceedings of International Symposium on Sustainable and Clean Energy, ISSCE 2019: Quality in Research 2019
EditorsYuliusman Yuliusman, Cindy Dianita
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735419896
DOIs
Publication statusPublished - 4 May 2020
Event16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019 - Padang, Indonesia
Duration: 22 Jul 201924 Jul 2019

Publication series

NameAIP Conference Proceedings
Volume2230
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616

Conference

Conference16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019
CountryIndonesia
CityPadang
Period22/07/1924/07/19

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