TY - GEN
T1 - Atmospheric design in business success
AU - Jusuf, K. E.K.
AU - Gamal, A.
N1 - Funding Information:
This article’s publication is supported by the United States Agency for International Development (USAID) through the Sustainable Higher Education Research Alliance (SHERA) Program for Universitas Indonesia’s Scientific Modeling, Application, Research and Training for City-centered Innovation and Technology (SMART CITY) Project, Grant #AID-497-A-1600004, Sub Grant #IIE-00000078-UI-1.
Publisher Copyright:
© 2020 Author(s).
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/5/4
Y1 - 2020/5/4
N2 - This study explains how atmospheric design affect the success of café business. We formulated three questions for this study, namely: 1) why architectural design, especially atmospheric design, should be considered when starting a café business; 2) how to use atmospheric elements in café design, and 3) how atmospheric design and cafe brand becomes major factors into building a successful business. We collected data through field observation, interviews, and desk study, and then we analyzed them using descriptive qualitative analysis. We found out that atmospheric design helps to emphasize the image of the café that will attract customers, thus increasing monthly profit for the business owners. We concluded that 1) the right atmospheric design makes customers feel comfortable; 2) atmospheric design is implemented by stimulating five human senses whether it's visual, auditory, olfactory, gustatory, or tactile elements; and 3) there is a relationship between atmospheric design and business success.
AB - This study explains how atmospheric design affect the success of café business. We formulated three questions for this study, namely: 1) why architectural design, especially atmospheric design, should be considered when starting a café business; 2) how to use atmospheric elements in café design, and 3) how atmospheric design and cafe brand becomes major factors into building a successful business. We collected data through field observation, interviews, and desk study, and then we analyzed them using descriptive qualitative analysis. We found out that atmospheric design helps to emphasize the image of the café that will attract customers, thus increasing monthly profit for the business owners. We concluded that 1) the right atmospheric design makes customers feel comfortable; 2) atmospheric design is implemented by stimulating five human senses whether it's visual, auditory, olfactory, gustatory, or tactile elements; and 3) there is a relationship between atmospheric design and business success.
UR - http://www.scopus.com/inward/record.url?scp=85096433827&partnerID=8YFLogxK
U2 - 10.1063/5.0006689
DO - 10.1063/5.0006689
M3 - Conference contribution
AN - SCOPUS:85096433827
T3 - AIP Conference Proceedings
BT - Recent Progress on
A2 - Yuliusman, Yuliusman
A2 - Dianita, Cindy
PB - American Institute of Physics Inc.
T2 - 16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019
Y2 - 22 July 2019 through 24 July 2019
ER -