Competition in the software development businesses makes some companies are race in producing qualified product in which expected by its stakeholder. Case XYZ is an IT solutions company, currently has a problem in the completion of a software product. The purpose of this research is to establish the priority improvements to the software engineering process in Case XYZ. To overcome these problems, use a framework-QFD CMMI continuous representation consisting of four phases Requirement Elicitation/Integration, CMMI PAs Prioritization, Practices Prioritization and Prioritization Action Plan. From CMMI PAs Prioritization phases, there are five process areas with the highest priority that project monitoring and control, requirements management, project planning, requirements development, and process and product quality assurance. Then evaluated using the SCAMPI C against five selected process areas. Based on the evaluation that has been done, the five selected process areas are still at the level 0. Furthermore, capability of the evaluation results is then arranged on prioritizing improvements along with software engineering process.