Approaches in Measuring Retail Visibility Value

Muhammad Joko, Ahmad Gamal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

This literature review evaluate approach in measuring retail units' visibility in commercial building. Retail visibility has been stated as a factor that affected retail value. Researches about the effect of visibility to retail value have depended on personal assessment or associating the visibility with the width of shop front therefore the researches that have been done could not accurately quantify visibility. In order to evaluate approach in measuring retail visibility value, we discussed a literatue in experimental psychology. The literatures give this review a parameter how an object could be said as visible. The literature about the determinant of retail value will give a big picture that the width of the shop front couldn't be a visibility proxy.

Original languageEnglish
Title of host publication2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages6-9
Number of pages4
ISBN (Electronic)9781538681022
DOIs
Publication statusPublished - 20 Nov 2018
Event2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018 - Kuala Lumpur, Malaysia
Duration: 12 Aug 201814 Aug 2018

Publication series

Name2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018

Conference

Conference2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018
CountryMalaysia
CityKuala Lumpur
Period12/08/1814/08/18

Keywords

  • Commercial Space
  • Mall
  • Property
  • Real Estate
  • Rent
  • Retail
  • Shopping Centre
  • Visibility

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