@inproceedings{f93493aa534345c3a659faf133eab7b9,
title = "Approaches in Measuring Retail Visibility Value",
abstract = "This literature review evaluate approach in measuring retail units' visibility in commercial building. Retail visibility has been stated as a factor that affected retail value. Researches about the effect of visibility to retail value have depended on personal assessment or associating the visibility with the width of shop front therefore the researches that have been done could not accurately quantify visibility. In order to evaluate approach in measuring retail visibility value, we discussed a literatue in experimental psychology. The literatures give this review a parameter how an object could be said as visible. The literature about the determinant of retail value will give a big picture that the width of the shop front couldn't be a visibility proxy.",
keywords = "Commercial Space, Mall, Property, Real Estate, Rent, Retail, Shopping Centre, Visibility",
author = "Muhammad Joko and Ahmad Gamal",
note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018 ; Conference date: 12-08-2018 Through 14-08-2018",
year = "2018",
month = nov,
day = "20",
doi = "10.1109/ICSGSC.2018.8541351",
language = "English",
series = "2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "6--9",
booktitle = "2nd International Conference on Smart Grid and Smart Cities, ICSGSC 2018",
address = "United States",
}
