Abstract
This paper examines the effects of website quality and navigation experience on the atttitude and online purchase intention of Muslims women. Website service quality consists of transaction-related services and pre-purchase services. Data was obtained from 318 respondents aged at least 17 years and analysed via descriptive analysis and partial least-squares. The results indicate that transaction-related services and pre-purchase services significantly influence navigation experience, which, in turn, influences customer attitudes and online purchase intentions.
| Original language | English |
|---|---|
| Pages (from-to) | 69-84 |
| Number of pages | 16 |
| Journal | Pertanika Journal of Social Sciences and Humanities |
| Volume | 26 |
| Issue number | August |
| Publication status | Published - Aug 2018 |
Keywords
- E-commerce
- Fashion
- Islamic purchase intention
- Pre-purchase
- Transaction