Antecedents of Muslim attitudes and online purchase intentions: The effects of website design

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

This paper examines the effects of website quality and navigation experience on the atttitude and online purchase intention of Muslims women. Website service quality consists of transaction-related services and pre-purchase services. Data was obtained from 318 respondents aged at least 17 years and analysed via descriptive analysis and partial least-squares. The results indicate that transaction-related services and pre-purchase services significantly influence navigation experience, which, in turn, influences customer attitudes and online purchase intentions.

Original languageEnglish
Pages (from-to)69-84
Number of pages16
JournalPertanika Journal of Social Sciences and Humanities
Volume26
Issue numberAugust
Publication statusPublished - 1 Aug 2018

Keywords

  • E-commerce
  • Fashion
  • Islamic purchase intention
  • Pre-purchase
  • Transaction

Fingerprint

Dive into the research topics of 'Antecedents of Muslim attitudes and online purchase intentions: The effects of website design'. Together they form a unique fingerprint.

Cite this