Antecedents of Muslim attitudes and online purchase intentions: The effects of website design

Research output: Contribution to journalArticle

Abstract

This paper examines the effects of website quality and navigation experience on the atttitude and online purchase intention of Muslims women. Website service quality consists of transaction-related services and pre-purchase services. Data was obtained from 318 respondents aged at least 17 years and analysed via descriptive analysis and partial least-squares. The results indicate that transaction-related services and pre-purchase services significantly influence navigation experience, which, in turn, influences customer attitudes and online purchase intentions.

Original languageEnglish
Pages (from-to)69-84
Number of pages16
JournalPertanika Journal of Social Sciences and Humanities
Volume26
Issue numberAugust
Publication statusPublished - 1 Aug 2018

Keywords

  • E-commerce
  • Fashion
  • Islamic purchase intention
  • Pre-purchase
  • Transaction

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