Antecedent factors of consumer attitudes toward SMS, E-mail and social media for advertising

Handrie Noprisson, Nanang Husin, Nuralamsah Zulkarnaim, Puji Rahayu, Arief Ramadhan, Dana Indra Sensuse

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

18 Citations (Scopus)

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Social Sciences