TY - GEN
T1 - Analyzing adoption factors of booking service platform for sport facilities with technology continuance theory model
AU - Syafinal, Alviana Alicia
AU - Suzianti, Amalia
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/11/15
Y1 - 2019/11/15
N2 - The percentage of the population aged 10 years and over who do sports is projected to continue to increase from 2003 to 2015, therefore in the future the level of sport adaptation by the population of Indonesia will continue to increase with a fairly large trend and target market. Therefore, 43% of Indonesian people who exercise say they use applications and wearables to support their health and exercise. Application X is one of the sports service applications that focuses on sports bookings. With the increasing trend and precised target market, application X needs to improve and increase their customer retention to compete againts their competitors, therefore a strong strategy is needed to increase user loyalty and retention. In making the strategy, the influence of confirmation, perceived usefulness, perceived ease of use, perceived risk, satisfaction, attitude, subjective norms on continuance intention is examined. In addition, importance and satisfaction analysis is used to obtain strategies and their implementation priorities. The results of this study are strategies for application X in increasing continuance intention.
AB - The percentage of the population aged 10 years and over who do sports is projected to continue to increase from 2003 to 2015, therefore in the future the level of sport adaptation by the population of Indonesia will continue to increase with a fairly large trend and target market. Therefore, 43% of Indonesian people who exercise say they use applications and wearables to support their health and exercise. Application X is one of the sports service applications that focuses on sports bookings. With the increasing trend and precised target market, application X needs to improve and increase their customer retention to compete againts their competitors, therefore a strong strategy is needed to increase user loyalty and retention. In making the strategy, the influence of confirmation, perceived usefulness, perceived ease of use, perceived risk, satisfaction, attitude, subjective norms on continuance intention is examined. In addition, importance and satisfaction analysis is used to obtain strategies and their implementation priorities. The results of this study are strategies for application X in increasing continuance intention.
KW - Attitude
KW - Booking application
KW - Confirmation
KW - Continuance intention
KW - Importance-satisfaction analysis
KW - Perceived ease of use
KW - Perceived risk
KW - Perceived usefulness
KW - Satisfaction
KW - Structural equation modeling
KW - Subjective norms
UR - http://www.scopus.com/inward/record.url?scp=85078355979&partnerID=8YFLogxK
U2 - 10.1145/3369985.3369996
DO - 10.1145/3369985.3369996
M3 - Conference contribution
AN - SCOPUS:85078355979
T3 - ACM International Conference Proceeding Series
SP - 174
EP - 178
BT - Proceedings of the 2019 5th International Conference on Communication and Information Processing, ICCIP 2019
PB - Association for Computing Machinery
T2 - 5th International Conference on Communication and Information Processing, ICCIP 2019
Y2 - 15 November 2019 through 17 November 2019
ER -