Analyzing adoption factors of booking service platform for sport facilities with technology continuance theory model

Alviana Alicia Syafinal, Amalia Suzianti

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The percentage of the population aged 10 years and over who do sports is projected to continue to increase from 2003 to 2015, therefore in the future the level of sport adaptation by the population of Indonesia will continue to increase with a fairly large trend and target market. Therefore, 43% of Indonesian people who exercise say they use applications and wearables to support their health and exercise. Application X is one of the sports service applications that focuses on sports bookings. With the increasing trend and precised target market, application X needs to improve and increase their customer retention to compete againts their competitors, therefore a strong strategy is needed to increase user loyalty and retention. In making the strategy, the influence of confirmation, perceived usefulness, perceived ease of use, perceived risk, satisfaction, attitude, subjective norms on continuance intention is examined. In addition, importance and satisfaction analysis is used to obtain strategies and their implementation priorities. The results of this study are strategies for application X in increasing continuance intention.

Original languageEnglish
Title of host publicationProceedings of the 2019 5th International Conference on Communication and Information Processing, ICCIP 2019
PublisherAssociation for Computing Machinery
Pages174-178
Number of pages5
ISBN (Electronic)9781450372589
DOIs
Publication statusPublished - 15 Nov 2019
Event5th International Conference on Communication and Information Processing, ICCIP 2019 - Chongqing, China
Duration: 15 Nov 201917 Nov 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on Communication and Information Processing, ICCIP 2019
CountryChina
CityChongqing
Period15/11/1917/11/19

Keywords

  • Attitude
  • Booking application
  • Confirmation
  • Continuance intention
  • Importance-satisfaction analysis
  • Perceived ease of use
  • Perceived risk
  • Perceived usefulness
  • Satisfaction
  • Structural equation modeling
  • Subjective norms

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