Quality management system (QMS) is an organization management system that is planned and built based on documentation procedures in an organization in order to meet customer needs and expectations (Natarajan, 2017). Meanwhile, Indonesian National Standard (SNI) is a requirement of technical or something that is standardized, including procedures and methods, are compiled based on the consensus of all parties/government/international decision. The importance of certification is to achieve customer needs and expectations. Every companies must be able to ensure the products and services offered can meet customer satisfaction. The number of Certification Bodies accredited by KAN in Indonesia, makes companies must be conscientious in choosing the certification body, the fallacy caused financial or nonfinancial losses can be minimized. Research to determine the ranking criteria in selection for certification body is needed in order to find out the most decisive criteria in the selection of certification bodies. Thus, companies can decide the appropriate certification body which results cost efficiency, increasing competitiveness, and customer satisfaction. Companies were randomly selected for participation in this study. Besides, a regulator, an auditor and a certification body were participated to share their experience about the customer preference. There were seven respondents from industries who filled out the questionnaire. They are managers in every organization who have the knowledge and responsibility for implementing and maintaining a company's quality management system. The criteria are divided into four dimensions, cost, quality, reputation, and management. The decision making framework resulting from this research, especially the selection of certification bodies, is expected to assists companies choosing the appropriate quality management system and the Indonesian National Standards (SNI) certification body.