Analysis on digital music service user behaviour using justice perception framework

Despite the growth of digital music services, they are still very low compared to the peak when the physical music era reign. Many of the problems stem from the immaturity of the music industry, the failure to capture user demand, and the digital music piracy complexity. Those problems have caused billions of dollars in lost revenue and opportunities. The purpose of this research is to study user behaviour regarding the level of fairness in digital music services using the theory of Justice Perception Framework theories. The framework is chosen because it specifically caters to the user fairness behaviour, which could give insight into user consumer in choosing the digital music service. It also complements other previous studies performed with the Theory of Planned Behaviour or Theory Reasoned Action Framework for user behaviour related to digital music service offering in digital music transformation, so the result of this research can be used to make a better understanding regarding of this matter. The research is based on the Vicente Justice model which used three dimensions of justice to get a richer relationship study between justice and customer satisfaction, by using a survey questionnaire of 140 valid responders from audio group fan Kere Hore on Facebook. The reason for using data from this group because of the group member's diverse origin could represent the needed data research for Justice framework analysis between fairness of digital music service offering on user fairness by three dimensions of Justice. The analysis is done through AMOS to find the relationship between the three dimensions of justice and fairness. The research findings result could contribute to the change of all those segments involved in the transformation of digital music service, by highlighting the importance of fair treatment related to fairness in justice perception model. The research result consists of variables in regards to the user behaviour on digital music service that could be applied to make the adjustment or change, notably for the four front segments that responsible in the transformation of digital music service, which is the recording industry itself, the commercial music artist, the technological development related to the digital music, and also intellectual property rights protection in hope to be able to create an adequate well-received digital music service offering that benefit to them and also the user consumer.