TY - GEN
T1 - Analysis of trust presence within e-commerce websites
T2 - 2014 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2014
AU - Shihab, Muhammad R.
AU - Wahyuni, Sri
AU - Hidayanto, A. N.
N1 - Publisher Copyright:
© 2014 IEEE.
PY - 2014/3/23
Y1 - 2014/3/23
N2 - The Internet has been widely applied in the process of buying and selling online, known as e-commerce. Lately, we are seeing substantial growth of e-commerce websites in Indonesia, namely e-marketplace, either in the form of Storefronts, e-Markets, or Virtual Communities. Unfortunately, conducting online transactions carries a negative perception, especially in terms of trust. This research was aimed to formulate a trust presence evaluation tool that is more inclusive of various perspectives in manner. We formulated such evaluation tool from 10 similar studies that were previously conducted. Furthermore, this research also strived to evaluate the portrayal of trust presence in Indonesian e-commerce websites. Through careful observation, we have evaluated trust presence in 100 of Indonesia's top e-commerce websites. The results of this study are the formulation our trust presence evaluation tool, which consists of 9 categories, 29 parameters and 93 indicators. This research also shows site security as the trust presence category that requires the most improvement. Furthermore, Storefronts and E-Markets exhibit trust presence substantially better than that of Virtual Communities.
AB - The Internet has been widely applied in the process of buying and selling online, known as e-commerce. Lately, we are seeing substantial growth of e-commerce websites in Indonesia, namely e-marketplace, either in the form of Storefronts, e-Markets, or Virtual Communities. Unfortunately, conducting online transactions carries a negative perception, especially in terms of trust. This research was aimed to formulate a trust presence evaluation tool that is more inclusive of various perspectives in manner. We formulated such evaluation tool from 10 similar studies that were previously conducted. Furthermore, this research also strived to evaluate the portrayal of trust presence in Indonesian e-commerce websites. Through careful observation, we have evaluated trust presence in 100 of Indonesia's top e-commerce websites. The results of this study are the formulation our trust presence evaluation tool, which consists of 9 categories, 29 parameters and 93 indicators. This research also shows site security as the trust presence category that requires the most improvement. Furthermore, Storefronts and E-Markets exhibit trust presence substantially better than that of Virtual Communities.
UR - http://www.scopus.com/inward/record.url?scp=84946689497&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2014.7065866
DO - 10.1109/ICACSIS.2014.7065866
M3 - Conference contribution
AN - SCOPUS:84946689497
T3 - Proceedings - ICACSIS 2014: 2014 International Conference on Advanced Computer Science and Information Systems
SP - 133
EP - 138
BT - Proceedings - ICACSIS 2014
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 18 October 2014 through 19 October 2014
ER -