Analysis of Parental Influence, Peer Influence, and Media Influence Towards Financial Literacy at University of Indonesia Students

This study aims to determine the level of financial literacy of University of Indonesia students and identify the relationships and their influence between variables of parental influence, peer influence, and media influence towards financial literacy. The sample consists of 395 undergraduate students at the University of Indonesia. The questionnaire is distribute online and offline with face-to-face meetings to undergraduate students at the University of Indonesia. The level of financial literacy is measured based on financial knowledge, financial behavior, and financial attitude. This study use quantitative approaches and questionaire surveys analyzed using descriptive statistics, Spearman Rank correlation analysis, and multinomial logistic regression analysis. The results of this study indicate that undergraduate students at the University of Indonesia have a level of financial literacy at the level of Sufficient Literate. Parental influence, peer influence, and media influence variables have a relationship with financial literacy variables. Media influence variable has an effect on financial literacy in both logit models, whereas parental influence and peer influence variables have an effect on financial literacy in one logit model.