This study aims to examine the motivational factors of Micro, Small and Medium Enterprises (MSMEs) entrepreneurs to become Halalpreneurs based on their religiosity, attitude (awareness of halal entrepreneurship, intrinsic motivation, effort to seek out opportunity, creativity and motivation, honesty and integrity, risk-taking attitude, relative advantage and perceived desirability), subjective norm (family support and peer influence) and perceived behavioral control (perceived feasibility, government support). Data were collected from 239 Muslim entrepreneurs who run their MSMEs. Data were then analyzed using descriptive analysis and partial least square in SmartPLS 3.0. From the result, awareness of halalpreneurship, intrinsic motivation, effort to seek out opportunity, relative advantage, perceived desirability, family support, and perceived feasibility positively are found to influence halalpreneurial propensity significantly. Meanwhile, creativity and innovation, honesty and integrity, perceived governmental support, peers influence, risk-taking attitude, and religiosity are not significant in influencing the MSMEs entrepreneur's halalpreneurial propensity.
|Number of pages||17|
|Journal||International Journal of Business and Society|
|Publication status||Published - 2020|
- Perceived Behavioral control
- Subjective norms