TY - GEN
T1 - Analysis of internal and external factors affecting online privacy concern in E-commerce
T2 - 12th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
AU - Mulia, Rafiqa Amini
AU - Azzahro, Fatimah
AU - Handayani, Putu Wuri
N1 - Funding Information:
Wo want to convey our gratitude to the University of Indonesia for the Grant PUTI Proceedings, grant No. NKD-878/UN2.RST/HKP.05.00/2020.
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/10/17
Y1 - 2020/10/17
N2 - E-commerce is pressured to always provide better service amidst severe business competition. One popular way to achieve it is through exploiting customers' data. Despite its benefits, using customers' data may results in privacy violation that leads customers to build higher fences to protect their privacy. In order to maintain the optimal benefit of using customers' data, first, we need to address the determinant of customers' online privacy concern. Hence, this study performs an empirical study of 1, 017 respondents using CB-SEM approach to understand the phenomenon from the perspective of different gender. The result shows that internal factors affecting online privacy concerns in e-commerce are privacy awareness, previous online experience, and privacy control, while the external factor is information collection. Additionally, result shows that each gender has different contributing factors in online privacy concern. Meanwhile, online privacy concerns have a significant role in triggering defensive behaviour in customer such as withholding personal information and fabricating personal information.
AB - E-commerce is pressured to always provide better service amidst severe business competition. One popular way to achieve it is through exploiting customers' data. Despite its benefits, using customers' data may results in privacy violation that leads customers to build higher fences to protect their privacy. In order to maintain the optimal benefit of using customers' data, first, we need to address the determinant of customers' online privacy concern. Hence, this study performs an empirical study of 1, 017 respondents using CB-SEM approach to understand the phenomenon from the perspective of different gender. The result shows that internal factors affecting online privacy concerns in e-commerce are privacy awareness, previous online experience, and privacy control, while the external factor is information collection. Additionally, result shows that each gender has different contributing factors in online privacy concern. Meanwhile, online privacy concerns have a significant role in triggering defensive behaviour in customer such as withholding personal information and fabricating personal information.
KW - CB-SEM
KW - e-commerce
KW - External factors
KW - Internal factors
KW - Online privacy concern
KW - Protection motivation
UR - http://www.scopus.com/inward/record.url?scp=85099746196&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS51025.2020.9263227
DO - 10.1109/ICACSIS51025.2020.9263227
M3 - Conference contribution
AN - SCOPUS:85099746196
T3 - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
SP - 187
EP - 192
BT - 2020 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2020
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 17 October 2020 through 18 October 2020
ER -