TY - GEN
T1 - Analysis of Information Technology Support for Business Models Based on the Blue Ocean Strategy in Indonesian Organization
AU - Aditya, Wahyu
AU - Ikhwan, Fanni Saeful
AU - Pradnyana, Nym Adi
AU - Sherly, Maria
AU - Prasetyo, Budi
AU - Nazri, Muhammad
AU - Shihab, Muhammad Rifki
AU - Ranti, Benny
AU - Hidayanto, Achmad Nizar
PY - 2019/9
Y1 - 2019/9
N2 - Industrial competition in Indonesia is increasingly tight, and many organizations are competing and attempt to win the competition, it is called Red Ocean competition. Innovation is needed in business models by applied The Blue Ocean Strategy to overcome the red ocean condition. The Blue Ocean Strategies create new markets and create value innovations to dominate the uncontested market industry. Four-actions framework method is used in this research to analyze the Blue Ocean Strategy and strategy canvas to compare the competitor's strategy. A capability to create a value innovation is needed in the blue ocean strategy to support the strategies. The conclusion, we found that in each company, Airasia, and Gojek, those are three strategies, for the strategies from Airasia, those are all in one website, travel bazaar and all in one system, while gojek strategies those are Application (App), Non-cash payment and Additional services. For every strategy supported by the capabilities. IT-supported is seen in the All in one website strategy and the electronic systems, while in the Gojek IT-supported in the Application namely Gojek App And finally for the innovation value that company delivery almost similar both of them Airasia and Gojek create a strategy to make more offered services and at affordable prices.
AB - Industrial competition in Indonesia is increasingly tight, and many organizations are competing and attempt to win the competition, it is called Red Ocean competition. Innovation is needed in business models by applied The Blue Ocean Strategy to overcome the red ocean condition. The Blue Ocean Strategies create new markets and create value innovations to dominate the uncontested market industry. Four-actions framework method is used in this research to analyze the Blue Ocean Strategy and strategy canvas to compare the competitor's strategy. A capability to create a value innovation is needed in the blue ocean strategy to support the strategies. The conclusion, we found that in each company, Airasia, and Gojek, those are three strategies, for the strategies from Airasia, those are all in one website, travel bazaar and all in one system, while gojek strategies those are Application (App), Non-cash payment and Additional services. For every strategy supported by the capabilities. IT-supported is seen in the All in one website strategy and the electronic systems, while in the Gojek IT-supported in the Application namely Gojek App And finally for the innovation value that company delivery almost similar both of them Airasia and Gojek create a strategy to make more offered services and at affordable prices.
KW - capability
KW - four-actions framework method
KW - strategy canvas
KW - the blue ocean strategies
KW - value innovation
UR - http://www.scopus.com/inward/record.url?scp=85078512771&partnerID=8YFLogxK
U2 - 10.1109/IC2IE47452.2019.8940897
DO - 10.1109/IC2IE47452.2019.8940897
M3 - Conference contribution
T3 - Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019
SP - 153
EP - 158
BT - Proceedings - 2019 2nd International Conference of Computer and Informatics Engineering
A2 - Hidayati, Anita
A2 - Oktaviana, Shinta
A2 - Ermis Ismail, Iklima
A2 - Zain, Ayu Rosyida
A2 - Nugrahani, Fitria
A2 - Kurniawati, Dewi
A2 - Permatasari Sari, Irma
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2nd International Conference of Computer and Informatics Engineering, IC2IE 2019
Y2 - 10 September 2019 through 11 September 2019
ER -