Analysis of Information Technology Support for Business Models Based on the Blue Ocean Strategy in Indonesian Organization

Wahyu Aditya, Fanni Saeful Ikhwan, Nym Adi Pradnyana, Maria Sherly, Budi Prasetyo, Muhammad Nazri, Muhammad Rifki Shihab, Benny Ranti, Achmad Nizar Hidayanto

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Industrial competition in Indonesia is increasingly tight, and many organizations are competing and attempt to win the competition, it is called Red Ocean competition. Innovation is needed in business models by applied The Blue Ocean Strategy to overcome the red ocean condition. The Blue Ocean Strategies create new markets and create value innovations to dominate the uncontested market industry. Four-actions framework method is used in this research to analyze the Blue Ocean Strategy and strategy canvas to compare the competitor's strategy. A capability to create a value innovation is needed in the blue ocean strategy to support the strategies. The conclusion, we found that in each company, Airasia, and Gojek, those are three strategies, for the strategies from Airasia, those are all in one website, travel bazaar and all in one system, while gojek strategies those are Application (App), Non-cash payment and Additional services. For every strategy supported by the capabilities. IT-supported is seen in the All in one website strategy and the electronic systems, while in the Gojek IT-supported in the Application namely Gojek App And finally for the innovation value that company delivery almost similar both of them Airasia and Gojek create a strategy to make more offered services and at affordable prices.

Original languageEnglish
Title of host publicationProceedings - 2019 2nd International Conference of Computer and Informatics Engineering
Subtitle of host publicationArtificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019
EditorsAnita Hidayati, Shinta Oktaviana, Iklima Ermis Ismail, Ayu Rosyida Zain, Fitria Nugrahani, Dewi Kurniawati, Irma Permatasari Sari
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages153-158
Number of pages6
ISBN (Electronic)9781728123844
DOIs
Publication statusPublished - Sep 2019
Event2nd International Conference of Computer and Informatics Engineering, IC2IE 2019 - Banyuwangi, East Java, Indonesia
Duration: 10 Sep 201911 Sep 2019

Publication series

NameProceedings - 2019 2nd International Conference of Computer and Informatics Engineering: Artificial Intelligence Roles in Industrial Revolution 4.0, IC2IE 2019

Conference

Conference2nd International Conference of Computer and Informatics Engineering, IC2IE 2019
CountryIndonesia
CityBanyuwangi, East Java
Period10/09/1911/09/19

Keywords

  • capability
  • four-actions framework method
  • strategy canvas
  • the blue ocean strategies
  • value innovation

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